Nowadays cold emailing is harder than ever, so sales specialist must adapt and protect their outbound, by for example using multiple ESPs.
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We’ve boiled it all down into key takeaways that actually move the needle.
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Here's what to track instead
A single-ESP setup is one Gmail suspension away from chaos.
Cold outreach without CAC tracking is just guesswork at scale.
Cold email campaigns that actually convert all start with one thing: a clearly defined ICP.
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