Quick guide: best practices for multi-channel outreach

Cold email is powerful. LinkedIn is powerful. But when you run them in isolation, you’re leaving pipeline on the table.

The best outbound teams are combining channels to meet prospects where they are. But multi-channel only works if you approach it strategically - otherwise you risk spamming prospects twice instead of building trust.

Here’s how to make it work.

Best practices for email + LinkedIn outreach

1. Start with clean data

Bad data ruins multi-channel faster than anything else. Before running sequences, make sure you’ve enriched contacts with verified emails + LinkedIn URLs (via Leadsforge or Clay). That way, you know every action is going to the right person.

2. Use complementary messaging

Don’t copy-paste the same text across both channels.

• Email is great for detail, context, and value-driven copy.

• LinkedIn works best for lighter touches - connection requests, short intros, or follow-ups that reference your email.

3. Sequence channels intentionally

Think of LinkedIn as a credibility booster and email as your workhorse.
Example flow:

• Step 1: Send a cold email.

• Step 2: If no reply → view their LinkedIn profile.

• Step 3: Send connection request.

• Step 4: Once accepted → send a short LinkedIn message.

• Step 5: If still no reply → resume follow-ups via email.

This avoids overlap and keeps outreach natural.

4. Respect platform limits

LinkedIn will penalize accounts that push too hard. Keep activity balanced with profile views, likes, and natural engagement - not just connection requests and messages.

5. Measure across the journey

Success isn’t just “email open rates” or “LinkedIn accepts.” Track replies, meetings booked, and opportunities created across both channels to see what’s really working.

How Salesforge helps

With Salesforge multi-channel sequences, you can now:

• Combine email + LinkedIn steps in one sequence.

• Use conditional branching so your workflow adapts to prospect behavior (e.g., if LinkedIn connection accepted → send LinkedIn message, else → email follow-up).

• Run unlimited mailboxes and unlimited LinkedIn senders with no seat charges.

It’s the simplest way to orchestrate multi-channel without messy handoffs or risky overlaps.

Multi-channel outreach isn’t about sending more. It’s about sending smarter.

Using email and LinkedIn together creates a consistent, credible presence that prospects can’t ignore.

With the right data, thoughtful sequencing, and tools like Salesforge, you can build an outbound engine that gets seen, trusted, and replied to.