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The human + AI outbound model

The human + AI outbound model

How to scale without losing authenticity

Frank Sondors
October 16, 2025

Outbound used to be a trade-off between scale and quality.

Hire more SDRs, send more emails - but risk burning your team and your domains. Automate everything - but lose the personal touch that actually converts.

The new generation of teams has figured out the balance. They’re blending human judgment with AI execution to build outbound systems that are fast, consistent, and still authentic.

Here’s how they’re doing it.

New Features Alert 🚨

New in Salesforge 📫

1. Improved Sequence Settings & Scheduling Experience

We’ve redesigned the Sequence Settings and Scheduling step for a smoother, more intuitive experience - available in multichannel sequence builder!

2. Templates in Multichannel Builder

We’ve added template functionality to the Multichannel Builder, just like in regular sequences, but now also for LinkedIn messages.

3. Import Contacts Without Emails

We’ve added the ability to import contacts even if they don’t have an email address, a key step for our new multichannel workflows.

4. Salesforge × Make.com Is Live!

We’ve officially launched our native integration with Make.com, bringing the same power and flexibility you know from our Zapier integration, now to Make users.

New in Agent Frank 🤖

1. Exclude Filters for Lookalikes Integration in Agent Frank

We’ve added more flexibility to your Lookalike targeting with the new Exclude option in filters, now available in both Leadsforge and Agent Frank.

You can now exclude specific values directly from your Lookalikes filters for:

Headquarters location
Funding stage
Category
Company size (Employees)

New in Primeforge 💠

1. Workspace Selection on Mailbox Export in Primeforge

We’ve released a new functionality that lets you choose a specific workspace when exporting mailboxes from Primeforge to Warmforge or Salesforge.

2. IP Management Now Available via Infraforge Public API

We’ve extended the Infraforge public API with new endpoints to give you full control over IP and domain management directly through your integrations.

New in Infraforge 🔹

1. Infraforge IPs Management Improvement

We’ve improved the UI and flow for IP management in Infraforge to make it clearer and easier to use.

New in Leadsforge 💚

1. Profile & Company Images in Leadsforge

We’ve added images for every contact and company in Leadsforge! This update improves the overall user experience by giving you richer, more recognizable data at a glance.

Why all-AI or all-human outreach both fall short

Relying purely on humans limits scale. SDRs can only send so many messages, research so many prospects, and follow up so many times before burnout hits.

Going all-in on automation isn’t the answer either. Full automation without oversight leads to generic outreach that feels robotic - and prospects notice.

The real advantage comes from a hybrid model where humans guide strategy and AI handles execution.

That’s right - I wrote a book. And it’s all about blending sales teams with AI SDRs to scale revenue without scaling headcount.

Whether you're a sales leader drowning in CAC, a founder trying to break into new markets, or a rep exhausted by manual prospecting, this book shows you how to redesign your sales engine for the AI era.

How the hybrid outbound model works

1. Humans set the direction

Humans define ICPs, value propositions, tone, and positioning. They decide who to target and how to approach them.

2. AI SDRs take over execution

AI SDRs like Agent Frank prospect, enrich, and reach out autonomously. They personalize messages, manage multi-channel sequences across email and LinkedIn, and follow up automatically.

3. Humans focus on high-value work

Once the AI generates replies and meetings, humans step in to qualify, nurture, and close. Instead of wasting time on admin and prospecting, they focus on what they do best - selling.

Join our Forge Experts: Tim Yakubson from B2B Boosted, Spencer Tahil from Growth Alliance), Bill Stathi from Sales Captain and Tim Savage from Net New Solutions.

The Forge Expert Program is live! Once you’re in the Forge Partner program, you unlock a whole new level of perks that go well beyond the regular ambassador setup:

Premium Exposure: Get showcased on our dedicated Forge Partner page, giving your agency or service a prominent industry shoutout.
Enhanced Referral Options: Ditch the standard affiliate link. Instead, simply share your prospects’ names and emails with us - and we’ll handle the rest.
Collaborative Content Opportunities: Partner with Frank, our CEO, on exclusive webinars, podcasts, or joint social media posts to boost your reach.
Sponsored Content & Post Opportunities: Enjoy potential post sponsorships that put your brand in front of an even larger audience.
Customizable Benefits: From tailored campaigns to special requests, we’re ready to work with you on unique initiatives that meet your specific needs.

You can become a Forge Expert by:

Completing the Salesforge Academy
Adding the Forge Expert logo to your LinkedIn profile and/or website.
Achieving $500+ MRR
Connecting with us on LinkedIn

or browse our Forge Experts Directory to find your new outreach partner

How to build your own hybrid workflow

1. Feed AI with enriched, accurate data

Start with Leadsforge or Clay to build and enrich contact lists. Verified emails, LinkedIn URLs, and intent signals ensure your AI SDRs start with quality data, not noise.

2. Connect it all to Salesforge

Push enriched leads directly into Salesforge. Use its visual builder to create multi-channel sequences that adapt dynamically - if a prospect connects on LinkedIn, it automatically shifts to a LinkedIn message; if not, it continues by email.

3. Let Agent Frank run the playbook

Activate Agent Frank to handle prospecting, outreach, and follow-ups autonomously. He runs sequences 24/7, tracks sentiment, and re-engages quiet leads every quarter - so your pipeline never stalls.

Check out the full tutorial for Agent Frank:

AI isn’t here to eliminate human sales - it’s here to eliminate the repetitive, manual work that slows them down.

By combining human creativity with AI execution, you get an outbound engine that’s smarter, faster, and more consistent - without losing the personal touch that makes people say yes.

Log into Salesforge - and start building your hybrid outbound system today.