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- The myth of volume in cold outreach
The myth of volume in cold outreach
Why more emails don’t equal more pipeline
Scaling outbound isn’t about sending more - it’s about sending smarter.
When pipeline slows, most teams default to the same move: “let’s send more emails.”
But more volume without strategy doesn’t create more pipeline. It usually does the opposite - burned domains, tanked reply rates, and a damaged sender reputation that’s hard to recover.
The truth is that quality and infrastructure beat brute force every time. Here’s how to scale outreach the smart way.
New Features Alert 🚨
New in Salesforge 📫1. More LinkedIn Actions in Multichannel Sequences We’ve expanded multichannel sequencing with two new LinkedIn actions:
These additions give you more flexibility to design human-like LinkedIn outreach flows. 2. Connection Notes with Connection Requests Based on multiple requests from clients, you can now add a personalized note when sending a LinkedIn connection request. What’s New:
This makes your LinkedIn outreach more personal and effective 3. Auto-Sync Between Forges and Salesforge We’ve introduced automatic bi-directional sync between Infraforge, Mailforge, Primeforge, and Salesforge to make ecosystem management more seamless. What’s New:
This ensures your Forge stack stays fully in sync and consistent! | New in Leadsforge 💚1. Find Replacement for Leads in Enrichment We’ve added a replacement feature during enrichment to help users avoid missing contact data and maximize outreach opportunities. This ensures users get the most complete contact info possible, even if some original leads are missing key details! New in Primeforge 💠1. Domain Transfer to Primeforge You can now transfer existing domains to Primeforge, similar to what we already offer in Mailforge and Infraforge, with a key update.
Any existing mailboxes on transferred domains will stop working; only mailboxes registered in Primeforge will function. New in Agent Frank 🤖1. Custom Wait Days for Agent Frank You can now fine-tune the wait time between emails for better deliverability. What’s new:
This gives you more control while keeping outreach natural and safe. |
Why more volume isn’t the answer
Deliverability tanks → blasting from a single domain pushes you into spam.
Reputation damage → once a domain is flagged, it’s nearly impossible to fully recover.
Diminishing returns → more emails don’t mean more replies if targeting and personalization aren’t there.
Volume alone isn’t a growth lever - it’s a liability.
Join our Forge Experts: Tim Yakubson from B2B Boosted, Spencer Tahil from Growth Alliance), Bill Stathi from Sales Captain and Tim Savage from Net New Solutions.
The Forge Expert Program is live! Once you’re in the Forge Partner program, you unlock a whole new level of perks that go well beyond the regular ambassador setup:
Premium Exposure: Get showcased on our dedicated Forge Partner page, giving your agency or service a prominent industry shoutout.
Enhanced Referral Options: Ditch the standard affiliate link. Instead, simply share your prospects’ names and emails with us - and we’ll handle the rest.
Collaborative Content Opportunities: Partner with Frank, our CEO, on exclusive webinars, podcasts, or joint social media posts to boost your reach.
Sponsored Content & Post Opportunities: Enjoy potential post sponsorships that put your brand in front of an even larger audience.
Customizable Benefits: From tailored campaigns to special requests, we’re ready to work with you on unique initiatives that meet your specific needs.
You can become a Forge Expert by:
Completing the Salesforge Academy
Adding the Forge Expert logo to your LinkedIn profile and/or website.
Achieving $500+ MRR
Connecting with us on LinkedIn
or browse our Forge Experts Directory to find your new outreach partner
The smarter approach to scaling outbound
1. Start with clean data
Bad data means wasted sends. Use Leadsforge or Clay to source the right ICP, enrich with verified emails, LinkedIn URLs, phone numbers, and intent signals, and qualify leads before you hit send.
2. Personalize at scale
Prospects can spot lazy templates instantly. Use contextual personalization - company triggers, job-specific angles, or intent-based messaging - so each touch feels relevant.
3. Protect your infrastructure
This is where most teams fail. Scaling safely means:
Domain pooling → spread volume across multiple domains.
Mailbox rotation → rotate sending mailboxes to avoid patterns.
ESP diversification → don’t rely on just Google or Microsoft.
Warm backups → always have pre-warmed domains ready (either warm up ahead of time or purchase pre-warmed domains from Infraforge).
4. Go multi-channel
Don’t make email do all the work. Layer in LinkedIn steps with Salesforge sequences so prospects engage across platforms, without overloading a single channel.
Explore our new multi-channel features:
Outbound isn’t a numbers game anymore.
It’s about the right data, the right message, and the right infrastructure to support scale.
Send smarter, not harder - and your pipeline will thank you.
Get a free outbound strategy today to see what else you could be doing to fill your pipeline:
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