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The myth of volume in cold outreach

Why more emails don’t equal more pipeline

Scaling outbound isn’t about sending more - it’s about sending smarter.

When pipeline slows, most teams default to the same move: “let’s send more emails.”
But more volume without strategy doesn’t create more pipeline. It usually does the opposite - burned domains, tanked reply rates, and a damaged sender reputation that’s hard to recover.

The truth is that quality and infrastructure beat brute force every time. Here’s how to scale outreach the smart way.

New Features Alert 🚨

New in Salesforge 📫

1. More LinkedIn Actions in Multichannel Sequences

We’ve expanded multichannel sequencing with two new LinkedIn actions:

  • View profile

  • Withdraw connection request

These additions give you more flexibility to design human-like LinkedIn outreach flows.

2. Connection Notes with Connection Requests

Based on multiple requests from clients, you can now add a personalized note when sending a LinkedIn connection request.

What’s New:

  • Integrated into “Request Connection” action: Click Add connection note to open a LinkedIn message modal and type your note.

  • Optional: You can send connection requests without a note if you prefer.

This makes your LinkedIn outreach more personal and effective

3. Auto-Sync Between Forges and Salesforge

We’ve introduced automatic bi-directional sync between Infraforge, Mailforge, Primeforge, and Salesforge to make ecosystem management more seamless.

What’s New:

  • Mailbox data sync: Signature and other mailbox setting changes in IF/MF/PF automatically apply to SF (if mailboxes are connected to a workspace).

  • Bi-directional: Updates made in Salesforge also sync back to IF/MF/PF.

  • Ease of use: No more duplicating work, manage your mailboxes once, and updates carry across the ecosystem.

This ensures your Forge stack stays fully in sync and consistent!

New in Leadsforge 💚

1. Find Replacement for Leads in Enrichment

We’ve added a replacement feature during enrichment to help users avoid missing contact data and maximize outreach opportunities. This ensures users get the most complete contact info possible, even if some original leads are missing key details!

New in Primeforge 💠

1. Domain Transfer to Primeforge

You can now transfer existing domains to Primeforge, similar to what we already offer in Mailforge and Infraforge, with a key update.

  • Platform Selection: Each domain must be assigned to either Microsoft or Google.

Any existing mailboxes on transferred domains will stop working; only mailboxes registered in Primeforge will function.

New in Agent Frank 🤖

1. Custom Wait Days for Agent Frank

You can now fine-tune the wait time between emails for better deliverability.

What’s new:

  • Toggle on/off: Default remains 3 days if off

  • Custom range: Choose min/max wait days (1–10) and Frank will randomize sends within that range

  • Guidance: 1–2 days marked as not recommended (red text)

This gives you more control while keeping outreach natural and safe.

Why more volume isn’t the answer

  • Deliverability tanks → blasting from a single domain pushes you into spam.

  • Reputation damage → once a domain is flagged, it’s nearly impossible to fully recover.

  • Diminishing returns → more emails don’t mean more replies if targeting and personalization aren’t there.

Volume alone isn’t a growth lever - it’s a liability.

Join our Forge Experts: Tim Yakubson from B2B Boosted, Spencer Tahil from Growth Alliance), Bill Stathi from Sales Captain and Tim Savage from Net New Solutions.

The Forge Expert Program is live! Once you’re in the Forge Partner program, you unlock a whole new level of perks that go well beyond the regular ambassador setup:

  • Premium Exposure: Get showcased on our dedicated Forge Partner page, giving your agency or service a prominent industry shoutout.

  • Enhanced Referral Options: Ditch the standard affiliate link. Instead, simply share your prospects’ names and emails with us - and we’ll handle the rest.

  • Collaborative Content Opportunities: Partner with Frank, our CEO, on exclusive webinars, podcasts, or joint social media posts to boost your reach.

  • Sponsored Content & Post Opportunities: Enjoy potential post sponsorships that put your brand in front of an even larger audience.

  • Customizable Benefits: From tailored campaigns to special requests, we’re ready to work with you on unique initiatives that meet your specific needs.

You can become a Forge Expert by:

  • Completing the Salesforge Academy

  • Adding the Forge Expert logo to your LinkedIn profile and/or website.

  • Achieving $500+ MRR

  • Connecting with us on LinkedIn

or browse our Forge Experts Directory to find your new outreach partner

The smarter approach to scaling outbound

1. Start with clean data

Bad data means wasted sends. Use Leadsforge or Clay to source the right ICP, enrich with verified emails, LinkedIn URLs, phone numbers, and intent signals, and qualify leads before you hit send.

2. Personalize at scale

Prospects can spot lazy templates instantly. Use contextual personalization - company triggers, job-specific angles, or intent-based messaging - so each touch feels relevant.

3. Protect your infrastructure

This is where most teams fail. Scaling safely means:

  • Domain pooling → spread volume across multiple domains.

  • Mailbox rotation → rotate sending mailboxes to avoid patterns.

  • ESP diversification → don’t rely on just Google or Microsoft.

  • Warm backups → always have pre-warmed domains ready (either warm up ahead of time or purchase pre-warmed domains from Infraforge).

4. Go multi-channel

Don’t make email do all the work. Layer in LinkedIn steps with Salesforge sequences so prospects engage across platforms, without overloading a single channel.

Explore our new multi-channel features:

Outbound isn’t a numbers game anymore.

It’s about the right data, the right message, and the right infrastructure to support scale.

Send smarter, not harder - and your pipeline will thank you.

Get a free outbound strategy today to see what else you could be doing to fill your pipeline:

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