- Salesforge
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- Your variables are lying to you
Personalization starts with the variable.
A job title.
A recent signal.
A company detail.
When the value is right, the outreach feels relevant.
When it is wrong, the whole sequence feels off.
Clean inputs matter
Custom variables help bring context into your outreach.
But if the value is blank, wrong, or outdated, the message loses that context fast.
Clear reporting matters too
Once the sequence is live, the next question is simple:
Which angle is actually working?
Different openings, value props, and CTAs perform differently across email and LinkedIn. That only gets useful when the results are easy to compare.
🚀 Two new updates in Salesforge
Customizable Variable Columns in Contacts
Your custom variable columns now appear directly in the Contacts table.
You can:
Review values across your list
Edit them inline
Catch broken or missing inputs before the sequence runs
The same selected columns also appear during sequence creation, so the review stays inside the workflow.
Message Performance Analytics with A/Z Support
Every A/Z variant now has its own performance view across email and LinkedIn in one place.
You can compare:
open rate
reply rate
positive rate
bounce rate
connections accepted
messages sent
Click any variant to open the message and adjust it directly.
See the next step live
Once the workflow is in place, the next step is improving the angles inside it.
That is what this webinar is about.
Join Frank Sondors, Founder & CEO at Salesforge, and Jānis Plūme, CEO at Outbound Pros, for a live session on LinkedIn outreach tactics that are driving replies.
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