What's your spam potential score?

Avoid spam triggers before hitting “send”.

Crafting a compelling email is only half the battle - ensuring it lands in your recipient's inbox is the real challenge. That’s why we’ve created the Salesforge Spam Checker: your go-to tool for maximizing deliverability and avoiding the dreaded spam folder.

In this newsletter, we’ll go over how our Spam Checker works and how you can use it to take an extra step towards excellent deliverability.

What is a spam checker?

A Spam Checker is a handy tool to test your email copy for spam words, broken spintax and variables, suspicious links and other elements that typical spam filters look at. This way, you can protect your deliverability and land in the primary inbox.

Here’s how to use it:

1. Paste your email content:
   Simply enter your email draft into the tool.

2. Instant results:
   The Spam Checker evaluates your email based on key criteria.

3. Receive actionable suggestions:
   The tool will mark all the potential trigger words and elements so you can improve your copy.

And how exactly does it work?

Our Spam Checker takes several factors into account to evaluate your copy’s spam potential:

• Spam words: Spam words can have three levels of severity: red, orange, and yellow. Try to remove all red and orange spam words from your email. A few yellow spam words are acceptable.

• Spintax: Variations of text enclosed in double curly braces ... that allow you to rotate words and phrases, creating diversity in your emails.

• Variables: Short snippets of text enclosed in double curly brackets that you can add to your cold emails to dynamically insert information about your leads.

• Links: Spam emails often try to trick you into clicking on suspicious websites. Many of these links are flagged by spam filters, which detect them and send such emails to junk. Instead, write your links as unclickable plain text, e.g., mywebsite.com, and avoid using hyperlinks.

• Images: Spam filters often flag emails with images, especially if the image-to-text ratio is too high. Emails filled with images and little text look suspicious, similar to what spammers often send.

• Emojis: Overusing emojis or using them in a way that seems spammy or unprofessional can trigger spam filters. To avoid this, use emojis sparingly and ensure they are relevant to your message.

• Word count: Keep your emails brief and to the point. If you're using Spintax or Variables, we calculate an approximate email length. The actual length may vary depending on the specific variables used.

There’s a lot of benefits to using our Spam Checker:

• Protect your domain reputation: Spam complaints and poor deliverability can damage your sender reputation. The tool helps you avoid these pitfalls by flagging potential risks.

• Avoid common mistakes: From overusing spammy keywords to incorrect formatting or improper use of images, the Spam Checker pinpoints subtle errors that might get your email flagged.

• Save time: Instead of testing emails through trial and error or relying on third-party platforms, the Spam Checker delivers instant insights, allowing you to make quick adjustments before sending.

• Boost performance: The more emails that make it to your recipients’ inboxes, the higher your chances of engagement, whether that’s an open, click, or reply.

• Stay ahead of the competition: In an era where inboxes are saturated, having a tool like the Spam Checker gives you an edge by ensuring your emails actually reach their intended audience.