• Salesforge
  • Posts
  • What's cold outreach going to be like in 2025?

What's cold outreach going to be like in 2025?

Here's top trends you need to watch out for next year 👀

Author

Frank Sondors
December 12, 2024

If you don’t move forward, you’ll get left behind.

As we approach 2025, cold outreach continues to evolve, driven by advancements in technology, changing buyer behaviors, and regulatory challenges. Staying ahead of these changes is crucial for sales and marketing professionals who rely on email, LinkedIn, and other outreach methods to generate leads and close deals.

So, to get you ready for next year, in this newsletter we’ll explore the top trends for 2025 and how you can stay ahead of the game.

Let’s dive in!

New Features in Our Products 👏

📫New in Salesforge

  1. Mailbox Tagging & Filtration: Organize mailboxes with tags and easily filter them to select specific groups of mailboxes for sequences or bulk actions.

  2. Filter Mailboxes by ESP in Sequence Settings: Gain greater control over your targeting by filtering mailboxes by email providers such as Gmail, Outlook, or SMTP. This feature enables ESP matching, allowing you to send emails exclusively to contacts using the specific providers.

  3. Pricing Sliders for Self-Checkout: Now you can adjust tiers, calculate prices, and upgrade subscriptions directly within the app, eliminating support reliance and creating more seamless experience.

  4. HubSpot List Search: Quickly locate specific HubSpot lists with a new search functionality during contacts import.

📨 New in Mailforge

  1. Mailbox Tagging: Easily tag mailboxes when exporting them directly to Salesforge, allowing you to organize and manage your lists.

🔹New in Infraforge

  1. Mailbox Tagging: Easily tag mailboxes when exporting them directly to Salesforge, allowing you to organize and manage your lists.

  2. API Endpoint to Reset Mailbox Password: Reset mailbox passwords programmatically using new endpoint.

  3. API Endpoint to Retrieve Specific Domains by Name or Workspace: Retrieve list of specific domains using either the domain name or associated workspace.

  4. API Endpoint to purchase Domain Masking Proxies & SSL: Manage domain proxies and SSL certificates purchases directly via Infraforge's API.

🤖 New in Agent Frank

  1. HubSpot Meetings Integration: Easily connect your HubSpot account to Agent Frank for meeting management. Once set up, Agent Frank will use your HubSpot meeting link to schedule meetings, just like it does with Calendly.

1. AI-driven personalization at scale

AI tools have been transforming cold outreach, but 2025 will see even greater adoption of hyper-personalized messaging at scale. Gone are the days of generic templates; AI-powered platforms now enable:

  • Dynamic personalization: Emails that adapt based on the recipient's behavior, role, or recent activity.

  • Predictive messaging: AI tools that suggest the best time, tone, and content to engage a specific prospect.

  • Real-time adjustments: Messages updated on-the-fly based on recipient responses or actions.

Leverage tools like Salesforge and Agent Frank to write and optimize email sequences that are uniquely crafted for each recipient.

2. Multi-channel outreach

In 2025, cold outreach isn’t just about email - it’s about meeting prospects where they are. The trend of combining multiple channels will become the norm:

  • Email + LinkedIn: Follow up your cold email with a thoughtful LinkedIn connection request or message.

  • SMS outreach: Use text messaging for brief, personalized follow-ups (especially effective in B2B niches).

  • Retargeting ads: Re-engage prospects who interacted with your emails or LinkedIn profile with personalized ads.

Here’s how it works:

  1. Leave a review on G2 on the page of the product you’re using:

  2. After it’s been published, share a link with our support team via the chat

  3. Get your free .com domain!

3. Deliverability comes first

With ESPs like Gmail and Outlook tightening spam filters, email deliverability will remain a top priority. In 2025, successful outreach will depend on:

  • Warm-up tools: Consistently warming up inboxes to build trust with email service providers.

  • Inbox rotation: Distributing emails across multiple inboxes to manage sending limits and protect your domain reputation.

  • Engagement metrics: Focusing on reply and click-through rates to optimize sender reputation.

Check out these email deliverability tools that will help you land in primary.

4. Data-driven personalization

Prospects expect relevance, and 2025 will bring more sophisticated data enrichment tools to enable deep personalization. Thins like:

  • Behavioral insights: Using intent data to tailor messaging to prospects' current interests and challenges.

  • ICP refinement: Continuously updating Ideal Customer Profiles (ICPs) based on data from CRM, website analytics, and third-party tools.

  • Dynamic segmentation: Automatically categorizing prospects by industry, job role, or engagement level.

Leave the hard work to Agent Frank!

Managing the deliverability minefield can be a massive headache. But with Agent Frank and Infraforge you can handle your entire outreach and free up your team to focus on what matters - closing deals 🚀 Click below to book a demo and learn all about how Agent Frank works:

5. Interactive and visual content

Static, text-only emails are becoming less engaging. In 2025, expect to see:

  • Video outreach: Short personalized videos embedded in emails or LinkedIn messages.

  • GIFs and interactive media: Eye-catching visuals that enhance the message without overwhelming the reader.

  • Dynamic content: Personalized charts, graphics, or interactive elements based on recipient data.

Check out our directory of video & GIF tools that you can use to spice up your content.

6. Ethical outreach and compliance

Regulations like GDPR, CCPA, and new privacy laws expected in 2025 will push businesses to adopt more ethical outreach practices. Key considerations include:

  • Permission-based outreach: Focusing on warm leads or contacts who have shown some level of consent.

  • Transparent practices: Providing clear opt-out options and honoring unsubscribe requests immediately.

  • Reduced spam risks: Avoiding excessive follow-ups or overly aggressive tactics that can damage your reputation.

What $100M Offers can teach you about cold outreach:

7. AI Agents

AI-powered agents will play a bigger role in 2025, handling repetitive tasks and enabling sales teams to focus on high-value interactions. Expect to see AI agents:

  • Initiating conversations: Sending introductory messages and qualifying leads.

  • Scheduling meetings: Coordinating calendars and booking appointments based on prospect availability.

  • Following up: Sending automated yet personalized follow-up emails based on prospect behavior.

Cold outreach in 2025 will be more personalized, multi-channel, and data-driven than ever.

By leveraging AI, focusing on deliverability, and crafting thoughtful, ethical campaigns, you can stand out in crowded inboxes and win more replies.

With 2 weeks left in the year, now is the time to adapt your strategies, test new tools, and embrace these trends to stay ahead of the competition.

Did You Know We Have A Slack Community?

That’s right, there’s a space full of sales experts sharing their tips, thoughts and successes! Join us by clicking here:

Reply

or to participate.