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- We write worse LinkedIn messages
You’ve already built a killer list with the right companies and people, and you have an offer that fits.
Now, what about the message?
Here are three things we do to get more LinkedIn replies.
1. Speak their language before you speak your offer
Localize greetings. We use "Bonjour" for French-speaking prospects and "Olá" for Portuguese-speaking prospects.
You can keep the rest in English. Start with the language they actually use in their profile or posts.
2. Let the message sound like a message
We write the way we would normally message someone.
Hey Alex, are you using separate tools for email and LinkedIn?
No formal introduction or polished sign-off. Keep it casual, use the phrasing you would in a real chat, and do not obsess over an occasional typo. Just make sure the message is clear.
3. The shortest follow-up we send
Follow up with just a meme or emoji and get a reply.
You do not always need another line. The previous message already gives them the context.
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