Filters are not a lead list

Founder.
VP Sales.
Head of Growth.
SaaS.
51 to 200 employees.

Run those filters and you still only have a contact list.

A hyper-targeted lead list can tell you why this company, why this person, and why now.

When I build one, I start with the source. The strongest sources tell me why the person may care. I run this regularly, and trust me, it gets up to 2x the replies of a standard campaign.

1. Start with competitor followers

Your competitor's followers already know the category.

Some are comparing options.
Some just follow the space.

Both are better than a contact pulled by title and company size.

2. Build the list from signals

Signals show what changed inside an account:

Funding.
Hiring.
Job changes.
Investor activity.

Change gives your message timing.

3. Use LinkedIn event and webinar attendees

LinkedIn event and webinar attendees already showed interest in a topic.

That gives you the angle before you write.

With the Salesforge Chrome Extension, you can pull lead lists from LinkedIn event and webinar attendee pages.