I got three cold pitches on LinkedIn this morning.

All three sent the pitch the moment I accepted the request.

I had no idea who any of them were.

I would have spent a week on their profile before sending anything.

Warm the profile first

Before I send anything, I put myself in front of them a few times.

Then the connection request lands from a name they have already seen.

Do not overdo it

Do not like five old posts or leave a forced comment. That looks desperate.

Keep it simple:

• Visit their profile

• Engage with something relevant

• Send the connection request

• Message them after they accept

You can also comment on posts from people your ICP already follows. A good comment can bring the right prospects to your profile before you contact them.

Give them another way to reply

I would not rely on LinkedIn alone.

Some prospects ignore the DM but reply to the email. Others read the email, check LinkedIn, and answer there.

That is why I prefer running email and LinkedIn together.

We discussed LinkedIn content, comments, profile positioning, and outreach in our latest conversation. Watch it below.