We have written about competitor follower outreach a few times now. Many of you still ask us whether it really works.

So this time, we are letting the results answer.

1. Results from the campaigns

Janis Plume, Outbound Pros

321 replies from one LinkedIn sequence.

Hlib Storchak, Strongest Group

131 replies from a single competitor's followers.

Our own campaign

30% reply rate from a multichannel campaign.

Recently, from one of our customers

These are just a few examples. Plenty more of our customers run this same play and see similar results.

2. Still have not tried it?

1. Pull the followers

Pick a few competitors who sell to the same people you do. Pull their company page followers in Leadsforge, then filter by region, job title and company size so you only keep people who could buy from you.

2. Remove their employees

Every company page is followed by its own team. Clear them out before you add anyone to a sequence.

3. Start a multichannel campaign

Send a connection request without a note. When they accept, ask them one simple question:

If they do not reply in three days, send a second message with your offer. If they still do not reply, follow up by email.