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Sales system behind 500+ demos

Sales system behind 500+ demos

How the workflow fits together

Frank Sondors
March 26, 2026

500+ demos a month. 2 reps. One system.

We did not get there by adding more reps.

We got there by building a system that takes care of lead sourcing, outreach, follow-ups, and qualification without someone doing every step by hand.

Lead sourcing has to be tight.
Outreach has to carry across channels.
The setup behind it has to hold.
And people should spend time on real conversations, not scattered workflow cleanup.

Here is what that system looks like.

1) Start with a tighter ICP

“CEO at SaaS” is not enough.

A real ICP is specific.
Role, company type, size, stage, region, and tools already in use.

The more precise this is, the cleaner everything gets after.

2) Add research and scoring

Not every contact should be treated the same.

Pull in the right context, look at real signals, and decide who is worth reaching out to first.

That is what makes the list useful.

3) Run one connected flow

Email, LinkedIn, and calls should not feel like separate motions.

They should feel like one conversation.

A simple flow could look like this:

Day 1: Personalized email
Day 3: LinkedIn connection
Day 5: follow-up with a case study
Day 8: LinkedIn message
Day 12: Warm call

🚀 New Updates in Forge

Salesforge :

Sender Picker in Primebox
Choose which Sender profile replies in a thread. One thread, multiple Senders, across Email and LinkedIn.
Salesforce DNC Picker
Toggle between syncing Do Not Contact records by "Domain" or "Contacts."
Free Trial Improvements
Warmforge trial now 2 weeks (was 1). Warmforge stays free with a paid Salesforge subscription. Limits increased: emails 25 → 100, contacts 10 → 50, personalization 10 → 50, validations 10 → 50.
Multichannel Sequencer: Full Feature Parity
Resume All OOOs, Bounce Shield, Pause/Resume Contacts, Duplicate Sequences, Mark Complete/Incomplete.

Leadsforge :

Smarter ICP Search
Better intent understanding, smarter filter suggestions, "Similar" filter recommendations, tighter workflow.
Improved Email Enrichment
Only verified and catch all emails returned. Cleaner data, fewer bounces.
Follower Filters Before Extraction
Filter by Countries, Job Titles, Departments, and Seniority before running an extraction. Stop wasting credits on irrelevant leads.

4) Get the setup right

The workflow only works if the setup holds.

Mailforge or Infraforge for domains and mailboxes
Primeforge for Google and Microsoft mailboxes
Warmforge for warm-up
Salesforge and Agent Frank for execution

This is not just our workflow. People using Salesforge are already building predictable outbound pipeline with it.

5) Let people focus on the close

That is the whole point.

The system keeps the workflow moving.
People step in for qualified meetings, real questions, and real buying intent.

Want the full breakdown?

I have done a live session with Sabir Naghiyev from Chrysales on the sales processes that help create more pipeline without growing headcount at the same pace.