Quick audit of your sequences

Here's a step by step on how to analyze your sequences and identify possible issues.

Author

Frank Sondors
February 11, 2025

If your cold email campaigns aren't getting the results you expected, it’s time for a quick audit.

A structured audit helps identify weak points and areas for improvement so you can boost deliverability, engagement, and conversions.

Here’s a step-by-step process to evaluate and optimize your cold email outreach sequences.

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Step 1: Check your email deliverability

✔ Check domain authentication (SPF, DKIM, DMARC) using tools like Salesforge’s SPF Checker and DMARC Checker. A DKIM Checker is coming soon!
✔ Monitor your Mailbox Reputation Score to detect potential spam issues.
✔ Run your email copy through a Spam Checker before sending to spot potential red flags.
✔ Check if your domain/IP is blacklisted with an IP & Domain Blacklist Checker.
✔ Warm up new domains before sending high volumes.

Step 2: Analyze your reply rates

✔ Test different subject lines – use curiosity, relevance, and personalization.
✔ Check your sending reputation – high bounces and complaints can lower inbox placement.
✔ Send from a recognizable name & domain – avoid generic sender names.
✔ Optimize your sending time – test different days/times to maximize replies.

Join our Weekly Huddle to ask questions, tackle email campaign challenges, and brainstorm solutions with peers - all in one interactive session.

Step 3: Review your personalization & email copy

✔ Use spintax to make each email unique and personalized. You can drop your copy into our Spintax Generator to automate this.
✔ Avoid robotic, salesy language – write like a human, not a marketer.
✔ Keep it short (3-5 sentences) – long emails get ignored.
✔ Test different value propositions – focus on the recipient, not just your product.
✔ Use a single clear CTA – make it easy for them to respond or take action.

Step 4: Evaluate your follow-up sequences

✔ Space out follow-ups – avoid sending too many emails too soon (3-5 days between is ideal).
✔ Make each follow-up unique – don’t just say “Following up on my last email.”
✔ Provide new value – add case studies, insights, or social proof in later emails.
✔ Stop when necessary – if there’s no engagement after 4-5 emails, move on.

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Step 5: Verify & optimize your email lists

✔ Run emails through a verification tool before sending (in Salesforge this will happen automatically).
✔ Remove inactive or unresponsive contacts after multiple attempts.
✔ Segment your list to tailor messaging based on industry, job title, or engagement level.

A cold email sequence is only as strong as its weakest link. By regularly auditing your outreach - from deliverability to follow-ups - you’ll send smarter, more effective emails that land in inboxes and drive responses.

Need help optimizing your cold email setup? Reach out to our team to discuss how we can help you generate results fast:

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