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- Outbound has changed - here’s how to get ready for 2026
Outbound has changed - here’s how to get ready for 2026
The future is multichannel + automation.
Frank Sondors
November 20, 2025
Email alone isn’t enough, linkedin alone isn’t enough. the future is multichannel + automation.
Outbound has never changed as fast as it’s changing right now. Email filters are becoming stricter. LinkedIn limits are tightening. Buyers are harder to reach.
And single-channel outreach - whether it’s email or LinkedIn - burns out faster than ever.
If you want predictable meetings in 2026, you need two things: multichannel execution and automated workflows that refresh, enrich, and react in real time.
Major release: Agent Frank multi-channel is here 🚀
Agent Frank just leveled up! You can now run full multichannel outreach using LinkedIn, Email, or both combined, powered by the same advanced engine we use in Salesforge multichannel sequences.
New step when setting up: setting up channels
The old Mailboxes step is gone. We’ve replaced it with a new Channels step where you can choose your outreach mode:
LinkedIn + Email
Email only
LinkedIn only
Your selection automatically determines how Agent Frank builds your outreach strategy.
Improved Mailbox & LinkedIn Connection Flow
To support multichannel, we’ve redesigned how you connect mailboxes & LinkedIn accounts:
Agent Frank now uses Sender Profiles, exactly like multichannel sequences.
If you already have Sender Profiles set up, you can reuse them as LinkedIn accounts.
If not, a new guided setup helps you create:
Multiple mailboxes
One or more LinkedIn accounts
Or both, depending on your channel selection
Everything is optimized for a smooth multichannel setup.
New Multichannel Preview Step
Preview the outreach sequence, including:
Initial LinkedIn message
Initial Email
You can now see exactly how Agent Frank will start executing your LinkedIn + Email outreach before hitting launch.
Updated Do’s & Don’ts UX
The Do's and Don'ts section now has a cleaner and better interface supporting longer instructions!
Smarter Customization Step
Customization now adapts automatically based on your selected channel:
Email-specific settings for Email mode
LinkedIn-specific settings for LinkedIn mode
Combined personalization settings for LinkedIn + Email mode
The 2026 outbound landscape: more noise, less attention
The days of “just run a strong email sequence” are gone. Buyers live across platforms. Algorithms shape deliverability. Social signals influence trust. LinkedIn and email now work like communicating vessels - activity in one channel affects outcomes in the other.
This shift introduces two challenges:
1. Your buyer doesn’t stay in one place. They see your email but respond on LinkedIn. They reject your email but accept your connection request. They ignore both until you show up with the right context at the right time.
2. Your tools can’t be disconnected. If your enrichment, scoring, outreach, and follow-ups live in isolated tools, your workflow becomes reactive - always chasing updates instead of acting on them.
Outbound is now a moving target. Your system needs to move with it.
Top 30 Clay workflows you need in 2026
If you want to automate prospecting, enrichment, routing, CRM updates, and multi-channel outreach, you need workflows that actually move with your GTM engine instead of slowing it down. In our latest webinar, Frank and Bill from Salescaptain walked through the top 30 Clay workflows every team should be running in 2026.
These workflows lock in perfectly with what you're about to see from Agent Frank’s new multichannel engine. Clay handles the data, enrichment, and workflow automation; Salesforge handles the execution and AI logic. Together, they create an outbound system that maintains itself.
What winning outbound systems in 2026 actually look like
High-performing teams don’t send more messages - they run a tighter system. Here’s what separates them:
1. Continuous data refresh + qualification
Modern outbound relies on living data, not static lists. Teams that win use real-time sources, continuous enrichment, and automated qualification so their pipeline updates itself - daily.
2. Multi-channel by default
LinkedIn and email aren’t separate tactics anymore - they’re complementary signals. Healthy outbound cycles use both to build familiarity, recognition, trust, and timing.
3. Adaptive outreach logic
Behavior should define the next step. Open an email? Follow on LinkedIn. View a profile? Send an intro email. Ignore both? Shift timing or messaging. The system should do this automatically.
4. Automation as the connective tissue
Workflows should trigger actions across enrichment, scoring, routing, and outreach without human intervention. That’s how modern teams avoid drop-offs and maintain consistency.
5. A single system of execution
Your outbound engine should run like a feedback loop:
data comes in
signals update
outreach adapts
results flow back in
system improves itself over time
This is where real performance compounds.
Real results spotlight: LinkedIn performance with Salesforge 🔥
Outbound isn’t slowing down - it’s speeding up.
But manual, single-channel, reactive outbound can’t keep pace with how buyers behave or how platforms evolve.
If you want predictable meetings in 2026, your system needs to:
pull fresh data automatically,
qualify and enrich continuously,
adapt outreach based on behavior,
blend LinkedIn and email intelligently,
and remove human bottlenecks at every step.
The future belongs to GTM teams that treat outbound as a living system, not a one-off campaign.
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