- Salesforge
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- Local > Broad
Local > Broad
Let's check why
If you sell services to local businesses, a small local list beats a broad one.
You already know what these companies are dealing with, and they can tell from the first line that you know it.
Industry and headcount can give you a large list, but they do not give you much to say about the business operating locally.
So..
I would rather start with one city and one type of business.
Why local lead generation works
You can find out a lot about a local business in about a minute.
Their reviews, their services, what the website leads with, who else is doing the same thing.
Half the time the reviews give me the opening line.
How to build a better local lead list
Start with a focused market.
Pick the city, radius, and business type. Then check the website, reviews, services, and local competition for the outreach angle.
You do not need every business in the city. You need the ones that look more likely to reply, book a call, or buy.
One more thing
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