- Salesforge
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- LinkedIn outreach isn’t converting?
Every year, people declare that “LinkedIn is too noisy” or “LinkedIn outreach doesn’t work anymore.”
But when you look closely, you’ll notice something else entirely:
LinkedIn isn’t failing - the way people use LinkedIn is failing.
Most teams treat LinkedIn like a secondary channel. They copy/paste email messaging, send templated invites, skip context, automate too aggressively, or only show up when they want something.
Meanwhile, the companies who treat LinkedIn like a social platform, not a contact database, are quietly booking meetings all year long.
Let’s break down why most outreach falls flat - and what high-performing teams do differently.
Fresh product updates 🥓
Salesforge 📫1. Send InMail Action for Multichannel Sequences We’ve added support for LinkedIn InMail inside the multichannel sequence builder! InMail works with LinkedIn Premium accounts. If no Premium sender is connected, the step will fail, unless the recipient’s profile is Open, in which case the sequence will continue. 2. Fully Revamped Contact Validation in Multichannel Sequences We’ve rolled out a major upgrade to contact validation inside the multichannel sequence builder, including a redesigned flow, streamlined UX, and real-time validation experience.
3. Direct Contact Import in Multichannel Sequence Builder You can now import contacts directly while building a sequence. Imported contacts are automatically added to both the sequence and the workspace, and you can run validation immediately, just like when selecting existing contacts. Supported Import Methods: you can add contacts to a sequence using:
Revamped CSV Mapping Experience
4. LinkedIn Replied Webhook We’ve added a new webhook event for multichannel sequences: LinkedIn replied. Webhook is triggered whenever a contact replies to a LinkedIn message, enabling real-time syncing of LinkedIn conversations with your external tools, CRMs, or automation workflows. 5. Opportunities Metric in Multichannel Sequences We’ve introduced Opportunities tracking to Multichannel sequences! What’s new Inside the sequence settings, you’ll now find a toggle for “Track opportunities.”
6. LinkedIn Notifications for Slack Integration We’ve expanded Slack notifications to include LinkedIn message replies in addition to the existing email reply alerts. How it works
7. Sender Profile Analytics & UI Improvements We’ve improved the Sender Profiles page with detailed analytics and improved UI for better visibility into sender activity and limits. Key Updates
| Primeforge 💠1. Domain Forwarding + API Support + Bulk DNS Actions in Primeforge New upgrades to Primeforge’s domain and DNS management capabilities.
Agent Frank 🤖1. Agent Frank Multichannel Is Here! Agent Frank just leveled up! You can now run full multichannel outreach using LinkedIn, Email, or both combined, powered by the same advanced engine we use in Salesforge multichannel sequences. Multichannel Channel Step We’ve replaced it with a new Channels step where you can choose your outreach mode:
Your selection automatically determines how Agent Frank builds your outreach strategy. New Multichannel Preview Step Preview the outreach sequence, including:
You can now see exactly how Agent Frank will start executing your LinkedIn + Email outreach before hitting launch. Updated Do’s & Don’ts UX The Do's and Don'ts section now has a cleaner and better interface supporting longer instructions! Primebox Mobile App 📱We’ve rolled out a set of powerful updates to make Primebox, bringing it even closer to a true mobile email experience. What’s New
UI/UX
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1. Your profile is killing your conversion before outreach even starts
On email, the message stands alone. On LinkedIn, your profile is part of the pitch.
Prospects will check it - always. If your profile looks like a résumé, a job-seeker bio, or a generic sales rep summary, conversions tank.
A strong profile does three things:
makes your value-prop obvious within 3 seconds
proves credibility through your About section
shows social proof through content and interactions
If someone can’t understand who you help and how you help them, expect fewer acceptances, fewer replies, and more ignored messages.
2. Your connection request doesn’t give them a reason to accept
Most connection requests fail because they’re some variation of:
“I’d love to connect.”
or
“We share mutual interests.”
or
“I help companies like yours do xyz.”
None of these give the prospect anything.
People accept when the request feels:
contextual
lightweight
human
not immediately tied to a pitch
If your request looks like automation, they’ll avoid the conversation entirely.
Join Frank, Salesforge’s CEO with over a decade of experience in sales, as he shares his top tips and tricks for writing email and LinkedIn copy that converts.
3. Your DMs sound like cold emails (and cold emails don’t belong in the DMs)
LinkedIn messages aren’t emails. They shouldn’t read like emails.
If your DM contains:
more than 3 lines,
long explanations,
product language,
value props,
or a call request…
…you’ve already lost.
LinkedIn is conversational, not transactional. You win by showing relevance, not presenting a full pitch.
A good DM feels like a continuation of the connection request - not a hard pivot into sales.
4. You’re not leveraging content to warm up your pipeline
Most teams treat LinkedIn as purely outbound. But LinkedIn content is one of the most powerful inbound-assisted tools you have.
Great outreach becomes 10x more effective when the prospect has seen your:
posts,
comments,
insights,
or case studies
before you ever message them.
This is why some outreach sequences outperform others with identical messaging - familiarity reduces resistance.
Visibility matters.
Authority matters.
Consistency matters.
Even 2–3 posts per week can dramatically increase DM reply rates.
5. You're not using LinkedIn data signals to target correctly
One of the biggest missed opportunities in LinkedIn lead generation is ignoring behavioral signals.
Things like:
job changes
promotions
new responsibilities
recent posts
engagement with specific topics
company growth indicators
shifts in hiring
These signals reveal intent. When you reach out at the right moment, messaging feels perfectly timed - even when it’s cold.
The biggest mistake in LinkedIn outreach? Using static lists for a dynamic platform.
Real results spotlight: LinkedIn performance with Salesforge 🔥
6. You think outreach = messaging, when it’s actually sequencing
LinkedIn isn’t a one-touch platform. It’s a rhythm:
Connection → Soft intro → Value → Conversation → Email follow-up → Offer
Most reps rush or skip steps. High-performing teams engineer the entire flow - touchpoints, angles, timing, and channel rotation.
This is why multichannel matters: LinkedIn builds recognition. Email delivers clarity. Together, they convert.
LinkedIn isn’t “saturated.” It’s just full of people doing outreach the wrong way.
If you treat LinkedIn like a social platform, build context before pitching, use behavioral data properly, maintain a tight profile, and layer email + LinkedIn touchpoints… your results will look nothing like the average rep’s.
The opportunity hasn’t disappeared. Most people just aren’t using the platform the way it’s meant to be used. Start building better sequences across multiple channels today:
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