From one competitor page to 131 replies

This week’s Forge Expert is Hlib Storchak, GTM Lead at Strongest Group.

Hlib built a prospect list from a competitor’s LinkedIn followers and turned it into a full LinkedIn campaign. He walks through each step and the results, so you can try it with your own competitor.

1. I started with the followers

I picked a competitor and pulled the followers of its LinkedIn company page with Leadsforge.

Before I did anything with the list, I removed people who worked at that company. You would be surprised how many employees follow their own page.

That left me with 2,106 people.

They all followed a tool in our space, which gave me something specific to mention when I reached out.

2. I gave Claude Code the campaign

With the Salesforge MCP connected, I told Claude Code what I wanted to run.

It uploaded the list, spread the contacts across several LinkedIn accounts and built a sequence that sends a connection request, then a short DM mentioning the competitor they follow.

Whenever I wanted to see how it was going, I asked for the Salesforge analytics in the same session. I did not need to open the dashboard to build the campaign or check the results.

If you are working through a large list, split it across accounts so each one stays within its daily limits.

3. What the list turned into

Here is how the campaign performed:

• 1,671 people contacted

• 131 replies

• 7.8% reply rate

The targeting did the heavy lifting.

If you are building your next list, start with the people who already follow your competitors.

Want to talk GTM systems with Hlib?