How much MRR can cold email generate?

Let’s be honest - most people still underestimate what cold email can do for revenue growth.

Some see it as a numbers game. Others think it’s dead. The truth? Cold email is one of the most scalable channels for generating monthly recurring revenue (MRR) - if you do it right.

But here’s the problem: most teams don’t know how to forecast what "doing it right" actually means in revenue terms.

So let’s break it down.

Cold email is math, not magic

Cold outreach isn’t just about sending emails and hoping for replies. It’s a funnel - every step from open to reply to meeting booked to deal closed has a conversion rate. When you understand those steps, you can reverse-engineer exactly how much pipeline you need to hit your targets.

That’s where our Sales Forecast Tool comes in.

You plug in your inputs - number of leads per month, open rates, reply rates, meeting-to-deal conversion rates, ACV - and the tool does the math for you. It projects your expected meetings, SQLs, new customers, and yes - your monthly recurring revenue.

So… how much MRR can you generate?

Let’s say you’re adding 500 new leads to your cold email engine each month, and you’re running a tight process with high personalization, solid deliverability, and a decent close rate. That could easily translate to 5–15 new customers monthly, depending on your pricing and conversion rates.

With an average ACV of $5,000, that’s $25K to $75K in new MRR every single month.

Scale it over a quarter or two, and cold outreach can become your top-performing growth channel.

Know before you send

If you’re running outbound without a clear revenue projection, you’re flying blind.

Use the Sales Forecast Tool to:

• Stress test your current outreach strategy

• Model best-case vs. worst-case outcomes

• Set realistic MRR goals based on actual data

• Plan headcount or budget based on growth expectations

You don’t need guesswork. You need a blueprint.

Forecast your own cold email performance in under 2 minutes.
Run the numbers now →