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Here's the real reason you're not getting replies

Here's the real reason you're not getting replies

Before you rewrite your sequence, check where it’s landing.

Frank Sondors
August 07, 2025

You spend hours writing better copy. You tweak the subject line. You A/B test CTAs. But still - no replies.

Here’s the truth most teams ignore: Your cold email copy isn’t the problem. Your emails aren’t getting seen.

Before you waste another day reworking messaging, consider this:

If your email lands in Spam or Promotions, your prospects aren’t ignoring you - they never saw you in the first place.

So let’s talk about fast ways to fix your deliverability headaches.

Join Frank and Dom for a tactical session on how to turn inbound speed into your next growth lever. You’ll learn how to spot bottlenecks in your funnel, assess whether your GTM motion is ready for automation, and decide when to stay manual, go blended, or hand it off to an AI agent.

They’ll also share a simple 5-point readiness check and the key metrics every growth leader should track to drive pipeline performance.

This session is built for founders, growth leaders, and RevOps teams looking to operate faster, smarter, and more proactively.

4 deliverability killers that masquerade as bad copy

1. Domain reputation decay

If your sending domain has poor sender reputation (too many bounces, spam complaints, or blacklists), your messages go straight to junk - no matter how good they are.

2. ESP mismatch

Sending from Outlook to a Gmail-heavy list? That mismatch can tank your inbox placement. Tools like ESP Checker can help you align your sending strategy with your prospect’s ecosystem.

3. Cold start with no warm-up

Using a fresh domain or mailbox without proper warm-up (or skipping warm-up entirely) guarantees low placement. Start every campaign with a warm-up tool like Warmforge to build trust with inbox providers.

4. Poor data quality

Unenriched, unverified leads don’t just bounce - they train filters to treat your emails as risky. If your list isn’t enriched with valid emails and up-to-date LinkedIn data, you’re not just wasting sends - you’re hurting your deliverability over time.

Sign up for Leadsforge now & get 100 free leads to boost your pipeline!

What you should do instead

Before touching copy, run this quick deliverability checklist:

✅ Have I tested inbox placement for Gmail, Outlook, Yahoo?

✅ Is my sending domain warmed up and properly authenticated (SPF, DKIM, DMARC)?

✅ Am I sending from the right ESP for my target audience?

✅ Are my leads enriched and verified?

✅ Are my open and reply rates being tracked in context - not in isolation?

If the answer is “no” to any of the above, fixing copy won’t fix your results.

Frank from Salesforge and Daniel from Anybiz.io break down the silent killers of cold email performance - from mismanaged warm-up to invisible deliverability issues that tank your outreach.

You’ll learn what most teams get wrong about domain warm-up, how to spot hidden inbox problems, and what GTM leaders need to change to scale outreach reliably.

If you’re serious about making your emails land and convert, this session is a must.

Copy matters - but only after you’ve solved deliverability.

If your cold emails aren’t hitting the inbox, they don’t stand a chance of converting.

Want to find out where your emails are actually landing? Run a placement test through Warmforge, check your ESP match, and clean your lead list before hitting “send” again.

Or run a full email deliverability audit for free here.