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Fix this before sending your outbound sequence

Fix this before sending your outbound sequence

Most teams miss these critical steps

Frank Sondors
February 19, 2026

Multichannel sequences are becoming the default.

Cold email remains the foundation of outbound. But the highest-performing teams combine email and LinkedIn into one coordinated sequence.

Email drives direct outreach.

LinkedIn builds familiarity and improves reply rates.

Together, they increase overall outbound performance.

Here are the fundamentals behind campaigns that consistently generate replies.

1. Infrastructure decides your deliverability

Your campaign performance is decided before your first email goes out.

Strong outbound teams set up:

• Dedicated sending domains and mailboxes

• Proper SPF, DKIM, and DMARC authentication

• Warmed mailboxes

• Controlled volume ramp-up

If your infrastructure is weak, even great copy will not help.

Deliverability comes first.

2. Personalization builds trust across channels

“Hey {firstName}” is not personalization.

Real personalization connects your message to the prospect.

Examples:

• Mentioning a recent product launch

• Referencing hiring or growth

• Connecting based on LinkedIn activity

• Referencing their role or priorities

Relevant outreach across email and LinkedIn improves response rates.

3. Follow-ups work better across channels

Sending repeated follow-ups from the same inbox often gets ignored.

Following up on LinkedIn increases visibility without increasing email volume.

Prospects recognize your name, recall your message, and are more likely to reply.

This is why modern outbound teams use multichannel sequences.

🚀 New Feature: Multichannel Sequence Templates

You can now start sequences using predefined multichannel templates instead of building everything from scratch.

How it works:

• Select a template

• Preview it directly in the sequence tree canvas

• Review and customize based on your outreach goals

Available templates:

• Email – 3-Step Email Outreach

• LinkedIn – LinkedIn Only

• Email + LinkedIn – Combined Outreach

• Email + LinkedIn – Prioritize Email

• Email + LinkedIn – Prioritize LinkedIn

Beyond speed and convenience, templates also help you follow proven sequence structures used by high-performing outbound teams.

Learn the cold email foundation
(Free for first 100 people)

Multichannel outreach works best when built on strong cold email fundamentals.

We created the Ultimate Cold Email Course by Salesforge to help you build infrastructure, write effective sequences, and scale safely.

LinkedIn commenting helps prospects recognize you

Multichannel outreach works best when prospects recognize you across channels. LinkedIn commenting is one of the simplest ways to reinforce that recognition.

When prospects recognize your name, your messages feel more familiar and relevant.

I am hosting a live session with Oleg Sobolev, CEO of Extrovert, where we’ll show how commenting can expand your LinkedIn reach and support your outbound efforts.