Do you know where your emails are landing?

If your cold email campaigns aren’t getting the results you expected, the problem might not be your offer, your subject line, or even your follow ups.

The real issue? Your emails might not be landing in the primary inbox at all.

Deliverability is often an overlooked part of cold outreach - until it becomes a problem. And by the time you notice that something is off, it’s usually too late. A damaged sender reputation, high bounce rates, or excessive spam filtering can drastically reduce your chances of reaching the right people.

So how do you make sure your emails actually get delivered and opened? Here are three simple steps to stay ahead of deliverability issues.

First, check where your emails are actually landing

Most people don’t realize their emails are getting buried in Promotions or Spam until their open rates tank. By then, it’s already hurting your domain reputation.

Instead of guessing, you can run an inbox placement test to see where your emails are going - before it becomes a problem.

If you’re using Warmforge, you get one free placement test every month to check whether your emails are landing in Primary, Promotions, or (worst case) Spam.

It’s a quick way to spot issues before they start costing you leads.

You can also try it our with our free placement test tool.

Stop relying on weak email infrastructure

Even if your emails are landing in inboxes now, deliverability can change over time - especially if you’re using an unoptimized email setup.

Common mistakes that wreck email deliverability:
🚩 Sending from free email domains (like @gmail.com)
🚩 Using email providers that weren’t meant for cold outreach
🚩 Overloading one mailbox with too many sends

If you’re sending a decent volume of cold emails, you need a solid email infrastructure. That’s where Infraforge comes in. It gives you a dedicated, private cold email setup - so you’re not at the mercy of shared servers or random policy changes.

And if you’re running an agency or outbound team, you can even resell Infraforge under your own brand - turning email infrastructure into an extra revenue stream.

And always make sure you’re sending to the right people

Great deliverability doesn’t mean much if you’re emailing the wrong people. Low-quality or outdated leads will get you ignored (or worse, marked as spam), which hurts your sender reputation in the long run.

That’s why we’re launching Leadsforge - a smarter way to find high-quality leads that actually engage.

If you’re tired of sifting through bad data, sign up for the waitlist and be the first to get access when we launch: