Discover untapped audiences with company followers and lookalikes

Most outreach problems start before the first email is sent.

If you’re aiming at the wrong accounts or missing obvious opportunities, even the best copy won’t save you.

Great prospecting is about finding high-intent targets and expanding efficiently into similar audiences - without wasting hours on manual research.

We’ve just launched two new features in Leadsforge: now, along with a “classic” ICP search, you can also find lead lookalikes and followers of your company or your competitors.

Let’s talk about how to use those features to reach untapped audiences.

Step 1: Start with high-intent audiences

Not all prospects are created equal. Someone who’s already shown interest in a company, product, or category is far more likely to reply than a random cold contact.

That’s why one of the fastest ways to upgrade your lead list is to go where the intent already exists:

• People who follow a competitor’s LinkedIn page

• Followers of a complementary product in your space

• Fans of a brand that solves a similar problem

These leads are warmed up by default - they already know the problem, they’re following related companies, and they’re primed for outreach.

Step 2: Expand into lookalike accounts

Once you know what your ideal customer looks like, the next step is scale - but not with random volume.

Instead of pulling generic lists, target companies that look like your best customers:

• Similar size and industry

• Same tech stack or funding stage

• Same region or market segment

This is where the real leverage is - you’re scaling with precision, not guesswork.

Step 3: Let your tools do the heavy lifting

Here’s how Leadsforge helps you apply these two principles without spending days building lists manually:

Company Followers Search

Turn any company’s LinkedIn followers into a ready-to-enrich lead list. Enter the company’s LinkedIn URL, filter by job title, location, and more - and you instantly have a targeted, high-intent list that’s already warmed up.

Lookalike Company Contacts

Drop in the domains or names of your best customers, and Leadsforge will find similar companies. Filter by size, category, or funding stage, then pull the contacts you want to target.

Both features plug straight into enrichment - so you go from “idea” to “outreach-ready” in minutes.

If your pipeline isn’t growing, it’s usually not because you’re sending too few emails - it’s because you’re sending them to the wrong people.

Focus on high-intent audiences first, then scale with precision into lookalike accounts. The result? More replies, faster cycles, and a healthier pipeline.

You can now do both directly inside Leadsforge - log in and try it today.