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Cold email or LinkedIn message?

Cold email or LinkedIn message?

It is usually not the one people expect.

Frank Sondors
April 07, 2026

You do not need to choose one

Cold email and LinkedIn messages get treated like they are competing with each other.

They are not.

Cold email helps you reach people at scale.
LinkedIn messages feel more direct and easier to notice.

Each channel does something well.
Each channel also has limits on its own.

If you only use cold email, you are fighting for attention in a crowded inbox.
If you only use LinkedIn, you lose speed, volume, and structure.

That is why better reply rates usually come from using both.

Someone may ignore your email and notice your LinkedIn message later.
Someone else may check your LinkedIn first, then reply to your email after seeing your name twice.

That is where multichannel starts making sense.

It gives your outreach more than one chance to land.

We are adding more depth to our multichannel workflows

As more outbound moves toward multichannel, the workflow behind it needs to do more too.

It is not just about sending an email and a LinkedIn message from the same place.

You need better message creation, better reply handling, better reporting, and tighter connections across the stack.

That is where a lot of last week’s work went.

Here are the product updates we rolled out across the Forge stack.

🚀 New Updates in Forge

Salesforge

AI Emails and LinkedIn Messages
Generate AI-powered Emails and LinkedIn messages inside Multichannel sequences with a cleaner setup flow, direct preview in the node editor, and simpler personalization.

AI Auto-Replies on Human Path
Use AI replies inside Multichannel sequences with two modes: Auto-pilot for automatic replies and Co-pilot for review before sending.

Multichannel Reporting
Download CSV reports for Multichannel sequences across both Email and LinkedIn from the All Sequences page or an individual Sequence page.

Pipedrive Integration
Bring your Pipedrive CRM data into Salesforge more easily.

Leadsforge

Company Followers Extraction via API
Search and retrieve company followers programmatically through the API.

Sorting in Enriched Tables
Sort enriched tables by LinkedIn, Email, Phone number, or any lead qualification column.

Improved Company Followers AI Model
Better company and domain recognition, fewer bad outputs, and cleaner list naming.

Primeforge

Mailbox Deletion
Delete mailboxes directly inside Primeforge with more control over mailbox management.

Export Progress
Track export progress directly instead of guessing what is happening in the background.

People using Salesforge are already building predictable outbound pipeline with it.

See it in action

Generate Replies. Close Deals. Build a Real Outbound Engine.

I’m doing a live session with Deborah Stiernon from HubSpot for Startups on what a real outbound engine needs to drive more replies, more meetings, and more pipeline.

How we used outreach to hit $1M ARR and get into Y Combinator

I’m doing a live session with Romàn Czerny from gojiberry on how outreach helped drive growth, what worked, what did not, and the sales processes behind turning that momentum into pipeline.