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Build a lead list that actually converts
Even the best deliverability and email copy won't save you from a bad lead list
Frank Sondors
March 25, 2025
Let’s be honest - if your lead list is weak, even the best cold email won’t save you.
You’re not just throwing spaghetti at the wall; you’re sending it to the wrong kitchen.
Too many sales teams still rely on outdated lead data, spray-and-pray tactics, or generic ICPs that try to be everything to everyone. The result? Low reply rates, even lower positive reply rates, and a calendar that stays empty.
Let’s talk about how to make sure your lead list is rock solid:
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Start with a crystal-clear ICP
You can’t build a great list if you don’t know exactly who you're targeting. Break it down by:
Firmographics (industry, size, location, funding)
Technographics (tools they use)
Behavioral signals (hiring trends, recent news, product launches)
💡Tools like LinkedIn Sales Navigator or our Agent Frank can help identify and engage your exact-match prospects.
Join GrowthBand & Infraforge for a no-BS, practical webinar on how to safely scale your cold email outreach to 10,000+ emails/month - without deliverability nightmares, spam issues, or wasted leads.
💡 What you’ll learn:
✅ The anti-fragile cold email setup that keeps you out of spam
✅ How to automate & personalize at scale for real results
✅ The right tools, warm-up tactics, and infrastructure to make it work
Don’t buy lists. Build them.
Purchased lists are tempting - but they’re outdated, inaccurate, and often a fast track to spam folders. Instead:
Use tools like Apollo, Clay, or our soon-to-launch Leadsforge to find verified leads.
Layer on enrichment data like job titles, company size, and verified emails.
Prioritize relevance over volume
100 hyper-targeted leads > 1,000 random ones. Segment by use case, job function, or pain point so your messaging lands with precision.
Be the first to access the first ever search engine for leads 🚀
Get laser-accurate lead lists in minutes. Sign up for the waitlist to get 100 credits on the house:
Think like a human, not a hunter
Each name on your list is a real person with goals, frustrations, and inbox fatigue. Personalize at scale using dynamic variables - or let Agent Frank take over and write human-like intros based on their LinkedIn profile.
Regularly clean & update your list
Emails decay. People switch jobs. Clean your lists every 30-60 days with an email verification tool like Neverbounce or Salesforge's built-in verifier to protect your sender reputation.
Join Christian from Salesforge and Sriya from PersanaAI as they talk about all things AI Agents and how to actually leverage them into pipeline generating workflows. We'll go over the recommended use cases of AI Agents, prompting tips and tricks, and AI workflow creation.
TL;DR version:
Better lists = better cold emails = more pipeline. Invest the time upfront and watch your reply rates climb.
Need help finding the right leads? Keep an eye out - Leadsforge is launching soon to make lead gen as easy as chatting with a friend 🙌
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