Before you hit “launch” in January, check this

January is when most teams turn everything back on.

New sequences. New lists. Higher volume. More pressure.

And that’s exactly why so many Q1 campaigns struggle out of the gate.

Not because the strategy is wrong - but because the foundations weren’t ready.

Before you launch anything next week, sanity-check three things:

First, infrastructure.

Domains, mailboxes, and LinkedIn accounts should already be warm, stable, and consistent. If you plan to scale volume in January, the warm-up window needed to start weeks ago - not after New Year’s Day.

Here’s a one-stop-shop page where we talk about everything email infrastructure.

Second, targeting.

If you’re reusing the same lists from October or November, expect weaker results. Roles change, companies shift priorities, and intent decays fast. Fresh targeting beats new copy every time.

Sign up for Leadsforge to get 100 free credits to get the ball rolling!

Third, sequences.

You don’t need brand-new messaging. You need sequences that adapt - follow-ups that make sense, channel shifts that feel natural, and logic that responds to prospect behavior instead of blasting everyone the same way.

If you want to brush up on your skills, here’s our free Salesforge Academy.

The teams who win Q1 don’t “start strong.”

They start ready.

Use the last couple of days of the year to remove friction, not to add pressure.

January rewards preparation far more than urgency.