Are you nailing your ICP?

Cold email campaigns that actually convert all start with one thing: a clearly defined ICP.

Author

Frank Sondors
June 05, 2025

The more precisely you define who you’re targeting, the easier it is to write messages that actually resonate. And more importantly, get replies.

No amount of personalization or clever CTAs will work if your message is landing in the wrong inbox.

Your Ideal Customer Profile (ICP) defines the exact type of company - and person - who’s most likely to buy what you're selling. Without it, you’re wasting time, burning through leads, and ruining your sender reputation.

Here’s how to define your ICP the right way:

New Features Alert 🚨

New in Salesforge 📫

1. New Feature Drop: Proof Points Added to Product Cards!
To boost the quality of AI-generated emails from Agent Frank, we’ve added a new Proof Points section to the Product Card in Salesforge.

What’s new:

  • Added Social Proof, Metrics, and Guarantees to the new Proof Points section

  • AI will now evaluate this section just like others—scoring and tagging for quality

  • The content will be used in AI-generated emails for stronger, more persuasive messaging

Smarter data = smarter emails. Agent Frank just got more convincing.

2. New Feature Drop: Admin Role Management—Now in Your Hands!
All forges now support in-app admin role changes—no more waiting on support!

Here’s what’s new:

  • Account admins can now promote any user to Admin directly from the user management panel

  • Works across all products

  • Say goodbye to manual role update requests

3. New Feature Drop: Full HubSpot Bi-Directional Sync is LIVE!
We’ve supercharged our HubSpot integration with full bi-directional sync—and it’s running every 15 minutes.

Here’s what you get:

  • Contacts fully synced between Salesforge and HubSpot—no more manual updates

Salesforge activity tracking sent straight to HubSpot:

  • Emails

  • Replies

  • Email opens & link clicks

  • Your CRM just got a whole lot smarter. Let the automation flow!

4. New Feature Drop: Opt-Out Feedback Tooltips Are Here!
We’ve made it easier to understand why contacts unsubscribe—context is now just a hover away.

Here’s what’s new:

  • When a user clicks Unsubscribe, they’ll see a modal with multiple opt-out reasons to choose from

That selected reason now shows up as a tooltip:

  • On the “Unsubscribed” contact status

  • Inside the contact view within a sequence

Better insights, smoother outreach.

5. New Feature Drop: Effortless User Invites Are Here!
Admins can now invite users to Mailforge (and all the forges) with just an email and a role—no more manual setup!

Here’s how it works:

  • Enter the user’s email

  • Pick their role

  • Boom—an invite email with a signup link is sent automatically

No need to create usernames or passwords by hand. Faster onboarding, less hassle.

6. New Feature Drop: Unified DNC List Setting is LIVE!
Admins now have a powerful new control in the “DNC List” view.
Flip the new setting ON and:

  • All DNC lists across every workspace in the account are respected

  • No more duplicate entries or manual syncing

  • One toggle = full coverage

Perfect for staying compliant and keeping outreach clean across the board

7. New Integration Drop: Salesforge x Attio Integration
Milestone alert, our integration with Attio is LIVE!

Why this matters:
This is one of the few remaining crucial CRM integrations we had on the roadmap — and it’s here.
Attio is one of the rising stars in the next generation of CRMs, especially loved by startups and VC funds for its flexibility, speed, and collaborative power.

What’s the deal?

  • Sync Attio data into Salesforge

  • Auto-enrich your sequences with live CRM data

New in Agent Frank 🤖

1. New Feature Drop: Agent Frank Speaks Better Japanese (and More)!
Agent Frank’s multi-language email generation just got a major upgrade—especially in Japanese. 


What’s new:

  • Drastically improved email quality across different languages

  • Special thanks to our Japanese partner, for helping fine-tune and quality-check Japanese messaging

  • More natural, localized outreach—powered by smarter AI

Agent Frank is now truly global

2. New Feature Drop: Agent Frank Gets Multi-Threading Control!
We’ve added a brand-new “Multi-threading” settings section for Agent Frank—more control, smarter outreach.

Here’s what’s inside:
“Stop multithreading” has moved from Additional Settings and now lives here (as the first toggle)
Two powerful new options:

  • Number of people to reach out to from the same company

  • Multithreading type – choose between: In parallel: Reach out to multiple contacts at once Sequentially: Move to the next contact only after the first receives all 3 emails

More structure, more strategy—Agent Frank just leveled up!

New in Warmforge 🔥

1. New Feature Drop: Free Mailbox Warming & Placement Test!
New perks were introduced for new users in the UI!
What’s included?

  • 1 Free Mailbox Warming Slot: Get started with a smooth warm-up, totally free.

  • 1 Free Placement Test:  Check where your emails land in primary and monitor the performance of your mailboxes

No setup stress, no strings attached. Just better deliverability from day one.

New Product Launch: Leadsforge Is Here! 💚

The #1 Search Engine to Find the Best Leads!

We’re thrilled to introduce Leadsforge, your AI-powered lead generation assistant built for speed, accuracy, and simplicity. No technical skills needed, just tell it who you're looking for.

What makes Leadsforge a game-changer?

  • Find Prospects - Chat with Leadsforge like you would with a friend or ChatGPT. Just describe your ideal customer—no filters, no fuss.

  • Refine & Verify - Add or adjust criteria anytime. Leadsforge’s AI verifies contact data automatically, so you get only the most accurate, up-to-date info.

  • Get the Leads - Your perfect lead list is ready in seconds. Refine it on the fly, sync it with Salesforge, or download it to use anywhere.

And yes—it all works with 500M+ contacts at your fingertips!


1. Identify the right companies

Start by narrowing down which types of companies are the best fit for your offer.

  • Industry - What sectors are most relevant? (e.g. SaaS, eCommerce, healthcare)

  • Size - Focus on headcount or revenue ranges that make sense for your pricing model.

  • Geography - Are you targeting specific regions or time zones?

💡 Pro tip: Look at your top-performing accounts - what do they have in common?

2. Pinpoint the right people

Within those companies, who actually feels the problem you solve?

  • Titles and Roles - Go beyond the C-suite. Many purchases are initiated by mid-level managers or department heads.

  • Departments - Sales, Ops, HR, RevOps, Finance - your solution will likely resonate more in some than others.

  • Job Seniority - Are you targeting decision-makers, influencers, or implementers?

The more specific you get, the more relevant and personalized your outreach can be.

​Ever wanted to send hyper-personalized videos to prospects, but found it too manual or difficult to do so? In this webinar we will dive into why you should use video prospecting as part of your outbound efforts, and how you can start using this highly effective outbound technique at scale.

3. Find buying triggers

An accurate ICP is static - a high-converting ICP is dynamic.

What signals show a prospect might be ready to buy?

  • Recent funding

  • Hiring for roles related to your product

  • Leadership changes

  • Tech stack updates

  • Company growth or expansion news

These “intent signals” help you reach out when it matters most.

4. Put it all together

Once you’ve nailed down your ICP, you should be able to describe it in a single sentence. For example:

“I’m looking for Heads of RevOps at B2B SaaS companies in North America with 11–100 employees that are currently hiring SDRs.”

That’s a lead list waiting to happen - and now you can generate it in seconds.

Use your ICP with Leadsforge to instantly generate lead lists

Once you’ve defined your ICP, head to Leadsforge. Instead of hunting through databases manually, just describe your ICP in the chat - like you would with ChatGPT - and Leadsforge will search across multiple data sources to find leads that match.

We’ve built Leadsforge to handle the grunt work - so you can focus on outreach that actually converts.

Ready to try it out?

Sign up today and we’ll give you 100 free credits to start generating lead lists.

Plus, when you refer a friend, you’ll get an extra 100 credits after they sign up - no strings attached.

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