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- AI didn't fix reply rate
AI didn't fix reply rate
New tools, same old reply rate
AI changes outbound. The basics matter even more.
Every other call this month, someone tells me they're running outbound from Claude. Or their terminal.
Then a few minutes in, the same line every time. Reply rates haven't moved. Meetings aren't coming.
I get it. My own workflow looks nothing like it did a year ago either.
But faster sending doesn't fix a bad list. Or a weak offer. Or follow-ups that read like everyone else's. It just gets you to the same reply rate quicker.
The questions haven't changed. Is the list sharp enough. Is there a real reason to reach out. Do the follow-ups actually go somewhere.
The basics still matter.
Which is why I'm giving the cold email course away free this round.
Learn the cold email foundation
(Free for first 100 people)
We created the Ultimate Cold Email Course to help you build infrastructure, write effective sequences, and scale safely.
🚀 What's new in the Forge stack
A solid round of shipping this time.
Salesforge
Subsequences are live inside Multichannel. Primebox label triggers, conditions, branching, full node support
LinkedIn action limits can now be set per sender profile, capped at 50 per action
Primeforge
Domain auto-renewal is live. New auto-renew column sits in the Domains table
Mobile App
Google Authentication is live for faster login
Primebox attachments work on mobile now. Downloads and sending across email and LinkedIn included
End on a high
These two ate this week
1. Thanos had stones. I have forges
2. Spotify went disco. So did we.
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