Meet the people behind the campaigns

I am inviting Forge Experts to share their campaigns, results, and lessons to help you build more pipeline through outbound.

First up is Jānis Plūme, founder of Outbound Pros. His agency sends over 10 million cold emails and 300,000 LinkedIn DMs a month through Salesforge.

Below, Jānis walks you through the LinkedIn-only sequence his team used to generate 321 replies.

Start with your competitors' followers

Our client sells ad intelligence. We scraped 10,923 followers from six competitor company pages.

Filtering for the EU and UK left 7,759. We enrolled 3,333 into one sequence in Salesforge.

Ask about the tool they already follow

We start with a connection request without a note and wait up to 30 days for acceptance. If the person does not accept, the sequence ends.

Once they accept, we send:

The competitor name merges in from the page that person follows.

If they have not replied after three days, we follow up. We offer a $50 Amazon gift card for using the tool for a month and ask for 15 minutes to show them how it works.

The entire sequence runs on LinkedIn.

What the campaign delivered in six weeks

As of September 8, here are the results from three LinkedIn accounts:

• 2,333 connection requests sent.

• 1,142 accepted, a 49% acceptance rate.

• 1,855 DMs sent.

• 321 replies.

• 39 positive replies.

One mistake we made

Two weeks in, we found 15 competitor employees in the list and removed them.

Company-page followers include the company's own staff. Check for those before enrolling contacts.

Why I think it worked

"Do you use them?" is easy to answer. We are asking about a tool they follow, so the question makes sense.

A yes or a no gives us somewhere to start. We introduce the offer after they reply, or follow up three days later if we have not heard back.

Want to talk outbound with Jānis?

See it in action

I am doing a live session with Apify on how outbound agencies are generating over $1M in pipeline.

We will walk through the workflows, sourcing strategies, and automation behind campaigns that actually close.