100 cold email templates to get you 150+ B2B leads

Cold email can transform your lead generation, but only if you do it right.

And we’ve seen our users do magic in Salesforge. So based on what worked for them & our years of time spent in sales, we’ve created these 100 templates to light up inboxes, book calls, and close deals, achieving up to 40% reply rates. These templates aren’t just emails - they’re irresistible offers that make prospects feel foolish saying no.

So here’s all of them compiled for you, copy & paste ready:

Why these templates work

The philosophy is simple: create offers so good people can’t refuse. These templates:

• Hit Pain Points: Address real struggles your prospects face.

• Sound Human: Ditch jargon for straight talk, like you’re texting a friend.

• Spark Replies: Ask questions that invite engagement, not just “yes” or “no.”

• Leverage Urgency: Use scarcity or time limits to prompt action.

• Show Proof: Include results from similar companies to build trust.

The no-BS email structure

If you want more freedom in personalizing these templates or want to create your own killer-emails, use this structure to never go wrong:

1. Subject Line: Pain-focused, no clickbait (e.g., “[Name], [Pain Point] Killing You?”).

2. Opening Line: Show you get their struggle, often with a specific observation.

3. Offer: Give something valuable - free trial, audit, or insight - they’d pay for.

4. Social Proof: Mention a client success to prove it works.

5. CTA: Ask a chill question (e.g., “Worth a quick look?”).

6. P.S. (Optional): Drop a subtle flex (e.g., a client win).

Rule: Keep it under 80 words. If it’s a novel, you’re screwed.